Firm value creation through major channel expansions: Evidence from an event study in the United States, Germany, and China

Journal of Marketing

Volumn 78, Issue 3, 2014, Pages 38-61

  Homburg, Christian ^a,b   Vollmayr, Josef ^a   Hahn, Alexander ^c  

^a UNIVERSITY OF MANNHEIM   (Germany)

^b UNIVERSITY OF MELBOURNE   (Australia)

^c Hyve AG   (Germany)

Author keywords

Distribution intensity; Event study; Marketing and firm value; Marketing channels

Indexed keywords

EID: 84921377926     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.12.0179     Document Type: Article

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