Distribution intensity and new car choice

Journal of Marketing Research

Volumn 45, Issue 4, 2008, Pages 473-486

  Bucklin, Randolph E ^a   Siddarth, S ^b   Silva Risso, Jorge M ^c  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^c UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Automobiles; Choice models; Distribution intensity

Indexed keywords

EID: 49949116719     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.45.4.473     Document Type: Article

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