Transaction cost economics and the roles of national culture: A test of hypotheses based on Inglehart and Hofstede

Journal of the Academy of Marketing Science

Volumn 40, Issue 2, 2012, Pages 252-270

  Steenkamp, Jan Benedict E M ^a   Geyskens, Inge ^b  

^a UNIVERSITY OF NORTH CAROLINA   (United States)

^b TILBURG UNIVERSITY   (Netherlands)

Author keywords

Competition; Culture; Governance decisions; Hofstede's theory; Inglehart's theory; International marketing; Meta analysis; Transaction cost analysis

Indexed keywords

EID: 84857038776     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-011-0266-1     Document Type: Article

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