Managing marketing channel multiplicity

Journal of Service Research

Volumn 13, Issue 3, 2010, Pages 331-340

  van Bruggen, Gerrit H ^a   Antia, Kersi D ^b   Jap, Sandy D ^c   Reinartz, Werner J ^d   Pallas, Florian ^e  

^a ERASMUS UNIVERSITY   (Netherlands)

^b UNIVERSITY OF WISCONSIN MADISON   (United States)

^c EMORY UNIVERSITY   (United States)

^d UNIVERSITY OF COLOGNE   (Germany)

^e UNIVERSITY OF MÜNSTER   (Germany)

Author keywords

channel design; channel leadership; channel multiplicity; distribution intensity; multiple channels

Indexed keywords

EID: 77955616221     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670510375601     Document Type: Article

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