Assessing the economic value of distribution channels: An application to the personal computer industry

Journal of Marketing Research

Volumn 44, Issue 1, 2007, Pages 29-41

  Chu, Junhong ^a   Chintagunta, Pradeep K ^b   Vilcassim, Naufel J ^c  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b UNIVERSITY OF CHICAGO   (United States)

^c LONDON BUSINESS SCHOOL   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34247193665     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.44.1.29     Document Type: Article

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