Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behavior

Journal of Interactive Marketing

Volumn 19, Issue 2, 2005, Pages 44-62

  Kumar, V ^a   Venkatesan, Rajkumar ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 19844363059     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/dir.20034     Document Type: Article

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