Distributor sharing of strategie information with suppliers

Journal of Marketing

Volumn 73, Issue 4, 2009, Pages 31-43

  Frazier, Gary L ^a   Maltz, Elliot ^b   Antia, Kersi D ^c   Rindfleisch, Aric ^c,d  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b WILLAMETTE UNIVERSITY   (United States)

^c UNIVERSITY OF WISCONSIN MADISON   (United States)

^d Korea University   (South Korea)

Author keywords

Channel relationships; Dependence; Exchange theory; Information sharing; Uncertainty

Indexed keywords

EID: 67650149011     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.73.4.31     Document Type: Article

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