Leveraging brand equity to attract human capital

Marketing Letters

Volumn 18, Issue 3, 2007, Pages 149-164

  DelVecchio, Devon ^a   Jarvis, Cheryl Burke ^b   Klink, Richard R ^c   Dineen, Brian R ^d  

^a MIAMI UNIVERSITY   (United States)

^b ARIZONA STATE UNIVERSITY   (United States)

^c LOYOLA UNIVERSITY MARYLAND   (United States)

^d UNIVERSITY OF KENTUCKY   (United States)

Author keywords

Brand equity; Human resources; Marketing

Indexed keywords

EID: 34548092082     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-007-9012-3     Document Type: Article

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