Opportunism in interfirm relationships: Forms, outcomes, and solutions

Journal of Marketing

Volumn 64, Issue 4, 2000, Pages 36-51

  Wathne, Kenneth H ^a   Heide, Jan B ^a  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034365509     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.64.4.36.18070     Document Type: Article

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