Designing channel incentives to overcome reseller rejection

Industrial Marketing Management

Volumn 33, Issue 2, 2004, Pages 87-95

  Gilliland, David I ^a  

^a Department of Environmental and Radiological Health Sciences   (United States)

Author keywords

Channels of distribution; Cooperation; Governance; Incentives

Indexed keywords

EID: 0347122998     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(03)00031-2     Document Type: Article

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