Determinants of the variety of routes to market

International Journal of Research in Marketing

Volumn 24, Issue 1, 2007, Pages 17-29

  Jindal, Rupinder P ^a   Reinartz, Werner ^b   Krafft, Manfred ^c   Hoyer, Wayne D ^d  

^a UNIVERSITY OF HOUSTON   (United States)

^b INSEAD   (France)

^c UNIVERSITY OF MÜNSTER   (Germany)

^d UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Channels of distribution; Customer orientation; Customer search behavior; Multiple channels; Routes to market

Indexed keywords

EID: 33847008587     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2006.09.002     Document Type: Article

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