Multichannels strategy implementation: The role of channel alignment capabilities

Decision Sciences

Volumn 40, Issue 4, 2009, Pages 869-900

  Wallace, David W ^a   Johnson, Jean L ^b   Umesh, U N ^c  

^a ILLINOIS STATE UNIVERSITY   (United States)

^b UNIVERSITY OF AMSTERDAM   (Netherlands)

^c WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

B2C E Commerce; Business to business marketing; Channel management; Distribution channels; Supplier customer relationship

Indexed keywords

EID: 72449142193     PISSN: 00117315     EISSN: 15405915     Source Type: Journal    
DOI: 10.1111/j.1540-5915.2009.00254.x     Document Type: Article

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