Decomposing influence strategies: Argument structure and dependence as determinants of the effectiveness of influence strategies in gaining channel member compliance

Journal of Marketing

Volumn 69, Issue 3, 2005, Pages 66-79

  Payan, Janice M ^a   McFarland, Richard G ^b  

^a UNIVERSITY OF NORTHERN COLORADO   (United States)

^b KANSAS STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 22544434357     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.69.3.66.66368     Document Type: Article

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