Dancing with a giant: The effect of Wal-Mart's entry into the United Kingdom on the performance of European retailers

Journal of Marketing Research

Volumn 45, Issue 5, 2008, Pages 519-534

  Gielens, Katrijn ^a   Van Gucht, Linda M D E ^b   Steenkamp, Jan Benedict E M ^a   Dekimpe, Marnik G ^c  

^a UNIVERSITY OF NORTH CAROLINA   (United States)

^b UNIVERSITY OF LEUVEN   (Belgium)

^c TILBURG UNIVERSITY   (Netherlands)

Author keywords

Event study; International retailing; Retail power; Wal Mart

Indexed keywords

EID: 56049105181     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.45.5.519     Document Type: Article

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