Choosing an optimal channel mix in multichannel environments

Industrial Marketing Management

Volumn 36, Issue 1, 2007, Pages 21-28

  Sharma, Arun ^a   Mehrotra, Anuj ^a  

^a UNIVERSITY OF MIAMI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33751400045     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2006.06.012     Document Type: Article

References (17)

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