Opportunities and challenges in multichannel marketing: An introduction to the special issue

Journal of Interactive Marketing

Volumn 19, Issue 2, 2005, Pages 5-11

  Rangaswamy, Arvind ^a   Van Bruggen, Gerrit H ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b ERASMUS UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 19844371242     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/dir.20037     Document Type: Article

References (5)

1. Doubleclick. (2004, January). Multichannel Shopping Study - Holiday 2003. New York: Author.
2. J.D. Power and Associates. (2004, September). Autoshopper.com study. Westlake Village, CA: Author.
3. Park, Y.H., & Fader, P.S. (2004). Modeling Browsing Behavior at Multiple Websites. Marketing Science, 23(3), 280-303.
4. Tsay, A.A., & Agrawal, N. (2004). Channel Conflict and Coordination in the E-Commerce Age. Production and Operations Management, 13(1), 93-101.
5. Wu, D., Ray, G., Geng, X., & Whinston, A. (2004). Implications of Reduced Search Cost and Free Riding in E-Commerce. Marketing Science, 23(2), 255-262.