Dual distribution and intangible firm value: Franchising in restaurant chains

Journal of Marketing

Volumn 70, Issue 3, 2006, Pages 120-135

  Srinivasan, Raji ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33746370689     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.70.3.120     Document Type: Review

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