Environmental marketing strategy and firm performance: Effects on new product performance and market share

Journal of the Academy of Marketing Science

Volumn 33, Issue 4, 2005, Pages 461-475

  Baker, William E ^a   Sinkula, James M ^b  

^a SAN DIEGO STATE UNIVERSITY   (United States)

^b UNIVERSITY OF VERMONT   (United States)

Author keywords

Corporate environmentalism; Environmental marketing strategy; Enviropreneurial marketing; New product success; Organizational performance

Indexed keywords

EID: 28644451104     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070305276119     Document Type: Article

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