Marketing research using single-item indicators in structural equation models

Journal of Marketing Analytics

Volumn 1, Issue 2, 2013, Pages 99-117

  Petrescu, Maria ^a  

^a NOVA SOUTHEASTERN UNIVERSITY   (United States)

Author keywords

Marketing research; SEM; Single item indicators; Structural equation model

Indexed keywords

EID: 84919666054     PISSN: 20503326     EISSN: 20503318     Source Type: Journal    
DOI: 10.1057/jma.2013.7     Document Type: Article

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