Examining the effect of salesperson service behavior in a competitive context

Journal of the Academy of Marketing Science

Volumn 35, Issue 4, 2007, Pages 603-616

  Ahearne, Michael ^a   Jelinek, Ronald ^b   Jones, Eli ^a  

^a UNIVERSITY OF HOUSTON   (United States)

^b PROVIDENCE COLLEGE   (United States)

Author keywords

Competitor ratings; Salesperson service behaviors; Satisfaction; Service quality; Share of wallet; Trust

Indexed keywords

EID: 84991388010     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-006-0013-1     Document Type: Article

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