The effects of attribute concreteness and prominence on selective processing, choice, and search experience

Journal of the Academy of Marketing Science

Volumn 38, Issue 4, 2010, Pages 471-489

  Jiang, Ying ^a   Punj, Girish N ^b  

^a UNIVERSITY OF ONTARIO INSTITUTE OF TECHNOLOGY   (Canada)

^b UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

Affect; Alternative organization; Attribute correlation; Information search; Online consumer behavior; Perceptual processing; Selective information processing

Indexed keywords

EID: 77955091163     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-009-0182-9     Document Type: Article

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