Customer-to-customer exchange: Its MOA antecedents and its impact on value creation and loyalty

Journal of the Academy of Marketing Science

Volumn 35, Issue 4, 2007, Pages 537-549

  Gruen, Thomas W ^a   Osmonbekov, Talai ^b   Czaplewski, Andrew J ^a  

^a UNIVERSITY OF COLORADO   (United States)

^b UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

Author keywords

Ability; Associations; C2C; Customer to customer; Exchange; Interaction effect; Know how; Loyalty; Members; MOA; Motivation; Opportunity; Services marketing; Value

Indexed keywords

EID: 84991311805     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-006-0012-2     Document Type: Article

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