Consumer ethnocentrism offline and online: The mediating role of marketing efforts and personality traits in the United States, South Korea, and India

Journal of the Academy of Marketing Science

Volumn 34, Issue 3, 2006, Pages 367-385

  Kwak, Hyokjin ^a   Jaju, Anupam ^b   Larsen, Trina ^a  

^a DREXEL UNIVERSITY   (United States)

^b GEORGE MASON UNIVERSITY   (United States)

Author keywords

Attitudes toward advertising; Consumer ethnocentrism; e commerce; e mail communications; Global mind set; Market mavens

Indexed keywords

EID: 33745039484     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070304270140     Document Type: Article

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