Managerial, organizational, and external drivers of sales effectiveness in export market ventures

Journal of the Academy of Marketing Science

Volumn 35, Issue 2, 2007, Pages 270-283

  Katsikea, Evangelia ^a   Theodosiou, Marios ^b   Morgan, Robert E ^c  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

^b UNIVERSITY OF CYPRUS   (Cyprus)

^c CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Exporting; Management control system; Sales management

Indexed keywords

EID: 66949134261     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-007-0041-5     Document Type: Article

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