Direct-to-consumer pharmaceutical advertising: Building and testing a model for advertising effectiveness

Journal of Advertising Research

Volumn 47, Issue 3, 2007, Pages 270-282

  Wilson, Rick T ^a   Till, Brian D ^b  

^a HOFSTRA UNIVERSITY   (United States)

^b SAINT LOUIS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 71249141901     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849907070304     Document Type: Article

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