Commitment to a friend, a service provider, or a service company-are they distinctions worth making?

Journal of the Academy of Marketing Science

Volumn 36, Issue 4, 2008, Pages 473-487

  Jones, Tim ^a   Taylor, Shirley F ^b   Bansal, Harvir S ^c  

^a MEMORIAL UNIVERSITY OF NEWFOUNDLAND   (Canada)

^b QUEEN S UNIVERSITY   (Canada)

^c WILFRID LAURIER UNIVERSITY   (Canada)

Author keywords

Customer commitment; Customer relationship; Role theory; Service loyalty

Indexed keywords

EID: 56749095762     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-008-0107-z     Document Type: Article

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