Perceived Discrimination, Cashier Metaperceptions, Embarrassment, and Confidence as Influencers of Coupon Use: An Ethnoracial-Socioeconomic Analysis

Journal of Retailing

Volumn 85, Issue 3, 2009, Pages 347-362

  Brumbaugh, Anne M ^a   Rosa, José Antonio ^b  

^a School of Business   (United States)

^b UNIVERSITY OF WYOMING   (United States)

Author keywords

Confidence; Consumer behavior; Coupons; Discrimination; Embarrassment; Ethnicity; Metaperceptions; Race; Socioeconomic status

Indexed keywords

EID: 69349086535     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2009.04.008     Document Type: Article

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