The effects of supplier capabilities on industrial customers' loyalty: The role of dependence

Journal of the Academy of Marketing Science

Volumn 38, Issue 1, 2010, Pages 90-104

  Scheer, Lisa K ^a   Miao, C Fred ^b   Garrett, Jason ^c  

^a UNIVERSITY OF MISSOURI   (United States)

^b CLARKSON UNIVERSITY   (United States)

^c BRADLEY UNIVERSITY   (United States)

Author keywords

Business to business relationships; Dependence; Loyalty; Marketing capabilities; Supplier buyer relationships

Indexed keywords

EID: 77950461359     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-008-0129-6     Document Type: Article

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