Two sides to attitudinal commitment: The effect of calculative and loyalty commitment on enforcement mechanisms in distribution channels

Journal of the Academy of Marketing Science

Volumn 30, Issue 1, 2002, Pages 24-43

  Gilliland, David I ^a   Bello, Daniel C ^b  

^a Department of Environmental and Radiological Health Sciences   (United States)

^b GEORGIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036213596     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/03079450094306     Document Type: Article

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