Endorsement theory: How consumers relate to celebrity models

Journal of Advertising Research

Volumn 48, Issue 4, 2008, Pages 564-572

  Marshall, Roger ^a   Na, Woonbong ^b   State, Gabriel ^c   Deuskar, Sonali ^d  

^a AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

^b Kyung Hee University   (South Korea)

^c Mediaring Ltd   (Singapore)

^d NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 58149204236     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849908080550     Document Type: Article

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