Service-dominant logic

Review of Marketing Research

Volumn 6, Issue , 2010, Pages 125-167

  Vargo, Stephen L ^a   Lusch, Robert F ^b   Akaka, Melissa Archpru ^a   He, Yi ^c  

^a UNIVERSITY OF HAWAII   (United States)

^b UNIVERSITY OF ARIZONA   (United States)

^c CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84901484204     PISSN: 15486435     EISSN: 19447035     Source Type: Book Series    
DOI: 10.1108/s1548-6435(2009)0000006010     Document Type: Article

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