Extending the service-dominant logic: From customer centricity to balanced centricity

Journal of the Academy of Marketing Science

Volumn 36, Issue 1, 2008, Pages 15-17

  Gummesson, Evert ^a  

^a STOCKHOLM UNIVERSITY   (Sweden)

Author keywords

Balanced centricity; Customer centricity; Lean solution; Many to many marketing; Network theory; Service dominant logic

Indexed keywords

EID: 46349106062     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-007-0065-x     Document Type: Article

References (6)

1. Gummesson, E. (2006). Many-to-many marketing as grand theory: A nordic school contribution. In R. F. Lusch & S. L. Vargo (Eds.), The service-dominant logic of marketing: Dialog, debate, and directions armonk (pp. 339-353). New York: M. E. Sharpe.
2. Gummesson, E. (2007). Exit services marketing-enter service marketing. The Journal of Customer Behaviour, 6(2), 113-141.
3. Porter, M. E. (1985). Competitive advantage. New York: Free.
4. Shah, D., Rust, R. T., Parasuraman, A., Staelin, R., & Day, G. S. (2006). The Path to Customer Centricity. Journal of Service Research, 9(2), 113-124.
5. Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68, 1-21, (January).
6. Womack, J. P., & Jones, D. T. (2005). Lean solutions. London: Simon & Schuster.