Mandating a services revolution for marketing

The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

Volumn , Issue , 2014, Pages 393-405

  Brown, Stephen W ^a   Bitner, Mary Jo ^a  

^a ARIZONA STATE UNIVERSITY   (United States)

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EID: 85089131461     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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