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The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions
Volumn , Issue , 2014, Pages 296-301
More dominant logics for marketing: Productivity and growth
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EID: 85089132403     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter
Times cited : (5)
References (11)
  • 1
    • 0242361144 scopus 로고    scopus 로고
    • Revenue Premium as a Measure of Brand Equity
    • October
    • Ailawadi, Kusum, Donald R. Lehmann, and Scott Neslin (2003), "Revenue Premium as a Measure of Brand Equity, "Journal of Marketing, 67 (October), 1-17.
    • (2003) Journal of Marketing , vol.67 , pp. 1-17
    • Ailawadi, K.1    Lehmann, D.R.2    Neslin, S.3
  • 2
    • 0009956717 scopus 로고    scopus 로고
    • 2nd ed. London: Financial Times Prentice Hall, Pearson Education
    • Ambler, Tim (2003), Marketing and the Bottom Line, 2nd ed. London: Financial Times Prentice Hall, Pearson Education.
    • (2003) Marketing and the Bottom Line
    • Ambler, T.1
  • 3
    • 0040285600 scopus 로고    scopus 로고
    • Some Thoughts on the Futures of Marketing
    • Donald R. Lehmann and Katherine E. Jocz, eds. Cambridge, MA: Marketing Science Institute
    • Lehmann, Donald R. (1997), "Some Thoughts on the Futures of Marketing, "in Reflections on the Futures of Marketing, Donald R. Lehmann and Katherine E. Jocz, eds. Cambridge, MA: Marketing Science Institute, 121-136.
    • (1997) Reflections on the Futures of Marketing , pp. 121-136
    • Lehmann, D.R.1
  • 4
    • 85089132935 scopus 로고    scopus 로고
    • It's New but Is It Good? A Macromarketing Perspective on New Products
    • forthcoming
    • Lehmann, Donald R. (2005a), "It's New but Is It Good? A Macromarketing Perspective on New Products, "Journal of Macromarketing, forthcoming.
    • (2005) Journal of Macromarketing
    • Lehmann, D.R.1
  • 5
    • 85089133097 scopus 로고    scopus 로고
    • Marketing Metrics
    • Naresh Malhotra, ed., forthcoming
    • Lehmann, Donald R. (2005b), "Marketing Metrics, "in Review of Marketing Research, Naresh Malhotra, ed., forthcoming.
    • (2005) Review of Marketing Research
    • Lehmann, D.R.1
  • 8
    • 0033461744 scopus 로고    scopus 로고
    • Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing
    • Special Issue
    • Srivastava, Rajendra K., Tasaddoq A. Shervani, and Liam Fahey (1999), "Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing, "Journal of Marketing, 63 (Special Issue), 168-79.
    • (1999) Journal of Marketing , vol.63 , pp. 168-179
    • Srivastava, R.K.1    Shervani, T.A.2    Fahey, L.3
  • 9
    • 1642587247 scopus 로고    scopus 로고
    • Evolving to a New Dominant Logic for Marketing
    • January
    • Vargo, Stephen L. and Robert F. Lusch (2004a), "Evolving to a New Dominant Logic for Marketing, "Journal of Marketing, 68 (January), 1-17.
    • (2004) Journal of Marketing , vol.68 , pp. 1-17
    • Vargo, S.L.1    Lusch, R.F.2
  • 10
    • 84990385227 scopus 로고    scopus 로고
    • The Four Service Marketing Myths
    • May
    • Vargo, Stephen L. and Robert F. Lusch (2004b), "The Four Service Marketing Myths, "Journal of Service Research, 6, May, 324-35.
    • (2004) Journal of Service Research , vol.6 , pp. 324-335
    • Vargo, S.L.1    Lusch, R.F.2
  • 11
    • 0041385347 scopus 로고
    • The Changing Role of Marketing in the Organization
    • October
    • Webster, Frederick E., Jr., (1992), "The Changing Role of Marketing in the Organization, "Journal of Marketing, 56 (October), 1-17.
    • (1992) Journal of Marketing , vol.56 , pp. 1-17
    • Webster, F.E.1

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