The market as a sign system and the logic of the market

The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

Volumn , Issue , 2014, Pages 251-265

  Venkatesh, Alladi ^a   Peñaloza, Lisa ^b   Firat, A Fuat ^c  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b UNIVERSITY OF COLORADO   (United States)

^c UNIVERSITY OF SOUTHERN DENMARK   (Denmark)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85089131343     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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