Three thoughts on services

Marketing Science

Volumn 25, Issue 6, 2006, Pages 581-583

  Iacobucci, Dawn ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

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EID: 33847049944     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0156     Document Type: Article

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