The Four Service Marketing Myths: Remnants of a Goods-Based, Manufacturing Model

Journal of Service Research

Volumn 6, Issue 4, 2004, Pages 324-335

  Vargo, Stephen L ^a   Lusch, Robert F ^b  

^a UNIVERSITY OF MARYLAND   (United States)

^b TEXAS CHRISTIAN UNIVERSITY   (United States)

Author keywords

goods; heterogeneity; inseparability; intangibility; perishability; service

Indexed keywords

EID: 84990385227     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670503262946     Document Type: Article

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