Moving Towards the Service-Dominant Logic - A Comment

Australasian Marketing Journal

Volumn 15, Issue 1, 2007, Pages 97-104

  Sweeney, Jillian C ^a  

^a UNIVERSITY OF WESTERN AUSTRALIA   (Australia)

Author keywords

Operationalisation; Paradigm; S D Logic

Indexed keywords

EID: 77954293120     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1441-3582(07)70036-8     Document Type: Article

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