메뉴 건너뛰기
Journal of Marketing
Volumn 70, Issue 3, 2006, Pages 1-2
From the editor: The maturation of marketing as an academic discipline

(1)  Rust, Roland T a  

a NONE
Author keywords

[No Author keywords available]
Indexed keywords

EID: 33746350437     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.70.3.1     Document Type: Editorial
Times cited : (24)
References (5)
  • 1
    • 13244296809 scopus 로고    scopus 로고
    • The concept of hope and its relevance to product evaluation and choice
    • MacInnis, Deborah J. and Gustavo E. de Mello (2005), "The Concept of Hope and Its Relevance to Product Evaluation and Choice," Journal of Marketing, 69 (January), 1-14.
    • (2005) Journal of Marketing , vol.69 , Issue.JANUARY , pp. 1-14
    • MacInnis, D.J.1    De Mello, G.E.2
  • 2
    • 13244292360 scopus 로고    scopus 로고
    • Balancing acquisition and retention resources to maximize customer profitability
    • Reinartz, Werner, Jacquelyn S. Thomas, and V. Kumar (2005), "Balancing Acquisition and Retention Resources to Maximize Customer Profitability," Journal of Marketing, 69 (January), 63-79.
    • (2005) Journal of Marketing , vol.69 , Issue.JANUARY , pp. 63-79
    • Reinartz, W.1    Thomas, J.S.2    Kumar, V.3
  • 3
    • 1842554865 scopus 로고    scopus 로고
    • Return on marketing: Using customer equity to focus marketing strategy
    • Rust, Roland T., Katherine N. Lemon, and Valarie A. Zeithaml (2004), "Return on Marketing: Using Customer Equity to Focus Marketing Strategy," Journal of Marketing, 68 (January), 109-127.
    • (2004) Journal of Marketing , vol.68 , Issue.JANUARY , pp. 109-127
    • Rust, R.T.1    Lemon, K.N.2    Zeithaml, V.A.3
  • 4
    • 84990386657 scopus 로고    scopus 로고
    • Advance pricing of services and other implications of separating purchase and consumption
    • Shugan, Steven M. and Jinhong Xie (2000), "Advance Pricing of Services and Other Implications of Separating Purchase and Consumption," Journal of Service Research, 2 (3), 227-39.
    • (2000) Journal of Service Research , vol.2 , Issue.3 , pp. 227-239
    • Shugan, S.M.1    Xie, J.2
  • 5
    • 1642587247 scopus 로고    scopus 로고
    • Evolving to a new dominant logic for marketing
    • Vargo, Stephen L. and Robert F. Lusch (2004), "Evolving to a New Dominant Logic for Marketing," Journal of Marketing, 68 (January ), 1-17.
    • (2004) Journal of Marketing , vol.68 , Issue.JANUARY , pp. 1-17
    • Vargo, S.L.1    Lusch, R.F.2

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.