ROSEPEKICECIVECI versus CCV: The resource-operant, skills-exchanging, performance-experiencing, knowledge-informed, competence-enacting, co-producer-involved, value-emerging, customer-interactive view of marketing versus the concept of customer value: "I can get it for you wholesale"

The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

Volumn , Issue , 2014, Pages 208-223

  Holbrook, Morris B ^a  

^a Och Spine at New York Presbyterian Hospitals   (United States)

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EID: 85089132130     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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