Introducing a dialogical orientation to the service-dominant logic of marketing

The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

Volumn , Issue , 2014, Pages 224-235

  Ballantyne, David ^a   Varey, Richard J ^b  

^a UNIVERSITY OF OTAGO   (New Zealand)

^b UNIVERSITY OF WAIKATO   (New Zealand)

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[No Author keywords available]

Indexed keywords

EID: 85089131368     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (18)

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