Linking service and finance

Marketing Science

Volumn 25, Issue 6, 2006, Pages 587-589

  Anderson, Eugene W ^a  

^a UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Audience for marketing science; Marketing discipline; Marketing theory; Service; Service profit chain

Indexed keywords

EID: 33847079333     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0172     Document Type: Article

References (1)

1. Rust, Roland T., Chung Tuck-Siong. 2006. Marketing models of service and relationship. Marketing Sci. 25(6) 560-580.