The service-dominant logic of marketing: Theoretical foundations, pedagogy, and resource-advantage theory

The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

Volumn , Issue , 2014, Pages 67-84

  Hunt, Shelby D ^a   Madhavaram, Sreedhar ^b  

^a TEXAS TECH UNIVERSITY   (United States)

^b TEXAS TECH UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85089130807     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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