Service-dominant logic as a foundation for a general theory

The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

Volumn , Issue , 2014, Pages 406-420

  Lusch, Robert F ^a   Vargo, Stephen L ^b  

^a UNIVERSITY OF ARIZONA   (United States)

^b UNIVERSITY OF HAWAII   (United States)

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[No Author keywords available]

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EID: 85089132411     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (17)

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