How Integrated marketing communication's "Touchpoints" can operationalize the service-dominant logic

The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

Volumn , Issue , 2014, Pages 236-243

  Duncan, Tom ^a   Moriarty, Sandra ^b  

^a Children's Hospital Colorado   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

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EID: 85089133114     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

References (8)

1. Aaker, David and Erich Joachimsthaler (2000), Brand Leadership. New York: The Free Press.
2. Alderson, Wroe (1957), Marketing Behavior and Executive Action. Homewood, IL: Richard D. Irwin.
3. Duncan, Tom and Sandra Moriarty (1998), "A Communication-Based Marketing Model for Managing Relationships, "Journal of Marketing 62 (April), 1-13.
4. Duncan, Tom and Frank Mulhern, eds. (2004), "A White Paper on the Status, Scope, and Future of IMC, "published by Daniels College of Business and Northwestern University's IMC Programs.
5. Evans, Philip B. and Thomas S. Wurster (1997), "Strategy and the New Economics of Information, "Harvard Business Review, 75 (September/October), 71-82.
6. Normann, Richard and Rafael Ramirez (1993), "From Value Chain to Value Constellation: Designing Interactive Strategy, "Harvard Business Review, 71 (4), 65-77.
7. Pine II, B. Joseph and James H. Gilmore (1999), The Experience Economy. Boston: Harvard Business School Press.
8. Vargo, Stephen and Robert, Lusch (2004), "Evolving to a New Dominate Logic for Marketing, "Journal of Marketing, 68 (January), 1-17.