Reconfiguration of the conceptual landscape: A tribute to the service logic of Richard Normann

Journal of the Academy of Marketing Science

Volumn 36, Issue 1, 2008, Pages 152-155

  Michel, Stefan ^a   Vargo, Stephen L ^b   Lusch, Robert F ^c  

^a THUNDERBIRD SCHOOL OF GLOBAL MANAGEMENT   (United States)

^b UNIVERSITY OF HAWAII   (United States)

^c UNIVERSITY OF ARIZONA   (United States)

Author keywords

Density; Liquification; Service dominant logic; Value co creation; Value constellations

Indexed keywords

EID: 66249092211     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-007-0067-8     Document Type: Article

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