The Marketing Mix Revisited: Towards the 21st Century Marketing

Journal of Marketing Management

Volumn 22, Issue 3-4, 2006, Pages 407-438

  Constantinides, E ^a  

^a NONE

Author keywords

4P'S; CONSUMER MARKETING; E MARKETING; INDUSTRIAL MARKETING; MARKETING MANAGEMENT; MARKETING MIX; RETAILING; RETENTION MARKETING; SERVICES MARKETING

Indexed keywords

EID: 46349108539     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725706776861190     Document Type: Article

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