Toward a cultural resource-based theory of the customer

The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

Volumn , Issue , 2014, Pages 91-104

  Arnould, Eric J ^a   Price, Linda L ^a   Malshe, Avinash ^b  

^a UNIVERSITY OF ARIZONA   (United States)

^b UNIVERSITY OF ST THOMAS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85088781028     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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