Going beyond the product: Defining, designing, and delivering customer solutions

The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

Volumn , Issue , 2014, Pages 365-380

  Sawhney, Mohanbir ^a  

^a Project Lead for Healthcare Data Policy   (Switzerland)

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[No Author keywords available]

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EID: 85089131468     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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