Researching the Service Dominant Logic - Normative Perspective Versus Practice

Australasian Marketing Journal

Volumn 15, Issue 1, 2007, Pages 76-83

  Winklhofer, Heidi ^a   Palmer, Roger A ^a   Brodie, Roderick J ^a  

^a UNIVERSITY OF NOTTINGHAM   (United Kingdom)

Author keywords

Role of theory; S D logic; Theory measurement

Indexed keywords

EID: 70349366339     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1441-3582(07)70033-2     Document Type: Article

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